Tuesday, 24 November 2009

Visiting Designing Company Chesapeake

Today I visited Designing company Chesapeake in Bradford. I spoke to Leigh Armstrong. Last year I visited this company for the first time, but today the purpose of my visit was to find out as much as possible about varieties of packaging designs they make for different companies. Leigh showed me packaging for wisky, toothpaste, chocolate, vodka, hair products, vine, Air refreshers, washing powder. I managed to take some pictures of packaging designs, also he gave me some prints of designs they created. This is amazing, such a lot of work created in a small office of 5-7 designers. I learnt alot from my research. After interview with Leigh Armstrong I became stronger in my ideas. I was in their everyday work process. It didn't look very busy down there, but still they produce a lot of designs every day. The reason is: Chesapeake designers have group critics, where they talking about ideas for product design and decide together which one will be the best to produce and to show to the client. I think, it is very good way to create ideal design, because 5-7 designers can come up with really creative product designs, when thinking and working together, but not separately.
Below are some examples of Chesapeake packaging designs

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